My relationship with Miranda July began a mere three weeks ago, when disaffected 20-somethings across the nation—ahem, across northern Brooklyn—alighted upon her whimsical “Somebody” iphone app. Through this app, one composes a message complete with stage direction and selects an intended recipient. Once finalized, this message “floats” until an enthusiastic dramaturge seizes the opportunity to deliver it. Thusly, you might arrange for your estranged lover to receive such a tender message as “I folded my laundry today and I didn’t even cry! I thought you should know [SMILE REALLY BIG].
To my knowledge, which is wholly based on the fact that a grand total of 2 people I know have installed the app, it hasn’t really taken off. Why, you might ask, has such a cleverly innovative messaging system not garnered a broader audience?