It is with heavy hearts that we bid farewell to Mad Men. One of the early lights of television’s so-called Golden Age, Mad Men was unlike anything else when it premiered on AMC in 2007. Set in the slick world of New York City advertising and featuring stylish period costumes, it looked more like a big-budget Hollywood feature than cable TV. But what made Mad Men strike such a chord among viewers goes far beyond the show’s aesthetics. A deep and heartfelt exploration of America during the 1960s, a period of intense and rapid social change, Mad Men has tackled the themes of social mobility, suburban alienation, sexism, feminism, homophobia, and racism, issues that have gone on to define the last five decades. As we prepare to say goodbye to Don Draper, Peggy Olson, Roger Sterling, and Joan Holloway, here are the books to keep the conversation flowing once this iconic show has gone dark.
An evocative portrayal of the opulent desolation of the American suburbs, Revolutionary Road is perhaps literature’s most penetrating portrait of the Mad Men era. The story of a couple who have lived on the assumption that greatness is only just around the corner, Richard Yates demonstrates with heartbreaking compassion and remorseless clarity how Frank and April betray not only each other, but their best selves.
Landmark, groundbreaking, classic—these adjectives barely do justice to the impact of The Feminine Mystique. Published in 1963, it gave a pitch-perfect description of “the problem that has no name,” the insidious beliefs and institutions that undermined women’s confidence in their intellectual capabilities and kept them in the home. No doubt Betty Draper needed to pick up a copy of this feminist manifesto.
The story of five young women employed at a New York publishing company, this classic electrified readers when it was first published in 1958. Following the women’s adventures with intelligence and sympathy, it remains touchingly true to the personal and professional struggles that women face.
Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and the actual work of plugging products—this is the story of what Madison Avenue was really like in the 1960s. A worldwide bestseller when first published in 1970, this memoir was penned by a real “Mad Man,” a fifty-year veteran of the ad industry who served as an adviser on the first season of the show.
A fascinating tell-all account from a female copywriter who succeeded in the primarily male environment of the 1960s New York advertising world, Mad Women answers the questions that fans of the show are dying to know. Wickedly funny and full of inside information, it also tackles the tough issues of the era, such as equal pay, rampant sexism, and the difficult choice many women faced between motherhood and their careers.
When a young woman landed a job at The New Yorker in 1957, she spent the next twenty-one years at the reception desk. In addition to taking messages, she ran interference for jealous wives checking on adulterous husbands, drank with famous writers throughout bohemian Greenwich Village, and was seduced, two-timed, and proposed to by a few of the magazine’s eccentric luminaries. If you’ve ever wondered what could have happened had Peggy remained working at Don’s desk, pick up this memoir.
A cultural institution whose importance is equal to that of The New York Times and The New Yorker, Farrar, Straus & Giroux is arguably the most influential publishing house of the modern era. Home to twenty-five Nobel Prize winners and generation-defining authors like Tom Wolfe, Joan Didion, Philip Roth, and Jonathan Franzen, its untold story is as engrossing as many of the great novels it has published.
What makes things popular? Why do people talk about certain products and ideas more than others? What makes online content go viral? Word of mouth. Whether you’re a Fortune 500 CEO or a small business owner trying to boost awareness, Contagious will show you how to get people talking.
That magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire, The Tipping Point has already changed the way people throughout the world think about selling products and disseminating ideas.
Originally published in 1962, Sex and the Single Girl is still provocative after all these years. An advice book that celebrated the pleasures of flirting, dating (and ditching) married men, throwing brunches and dinner parties, and gaining financial independence, all with or without marriage. Written by Helen Gurley Brown, the legendary editor-in-chief of Cosmopolitan, it's basically a guide on how to be Joan.